Your Team Gives You an Edge.
‍Is it Sharp Enough?  

CMO Edge Meets Your Team Where They Are.
‍Every organization is different. Capability gaps might be narrow and specific. Or they might be broader: a team that needs the discipline of common frameworks and tools to apply across your brands.
‍
CMO Edge offers three ways to work together:

• A single masterclass
• A tailored curriculum
• Fractional marketing capability support
Schedule a call
The Continuum of Services
01
Single Masterclass

A targeted session built around one capability gap, applied directly to your brands and your
specific context.

See our Masterclasses here

Right For You If...

You have an identified gap and want a high-impact session to close it quickly.

02
Tailored Curriclum

A sequenced program across multiple disciplines, custom- designed around your team's needs and delivered over time so the learning compounds.

See the full curriculum here

Right For You If...

Desire sustained development program that closes multiple gaps and builds lasting capability.

03
Fractional Marketing Capability Support

An embedded engagement for organizations that need deeper transformation. We work inside your team to identify gaps, design the intervention, and stay until the work is done.

Right For You If...

You need a dedicated capability leader but haven’t justified the full-time investment. You want someone embedded, accountable, and focused entirely on building your team.

Where CMO Edge Fits

We Don't Teach to Inform.
We Teach to Transform.

Two dimensions determine whether development actually sticks:
‍
• Brand-specific: Applied to your challenges
‍
• Sustained: Spaced and reinforced to compound
‍
About the Founder

Built by Someone
Who Has Been Exactly Where You Are.

35 Years of Experience
  • GSK, Mylan and Viatris
  • OTC and Pharma / US and International
  • Brand Management across all product life cycles
  • Directed a global marketing capability program spanning 20+ countries
  • Foundational experience in sales, marketing research, product development, and marketing operations
Learn more
Pete Dornsife, President & Founder
About CMO EdgeCapability GapMasterclass CurriculumCapability AssessmentContact